Smart marketing.
Strong technology.

We are a Sydney-based specialist digital agency with a mission to not just execute, but supercharge your marketing strategy.

 

What we do

Ready to take the leap?

A new enterprise software system is a big decision – we’re here to help

 

View our process

Why Cinder

From Salesforce Partner of the year recipients to being implementation experts, some reasons why you should trust your project with us.

 

Why we’re different

WE KNOW THE MARKETING CLOUD

We have over 15 years experience implementing and optimising marketing cloud platforms for some of Australia’s greatest brands.
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Because… Thought Leadership

How to make your email marketing multi-task

Emails are a traditional part of any marketing mix and for good reason: they work. In the US, companies average a $44 return on every $1 spent on email. With ROIs like that, email isn’t going anywhere anytime soon. What may be getting overlooked however, is how this powerful marketing tool can help influence other marketing channels and even company divisions.

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Email content calendars 101

Setting up an email content calendar can be daunting, but this is an oh so important aspect of any digital marketing plan. Whether you are launching your first email campaigns, or adding to your existing email lifecycle, here are some tips to get you started.

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Marketing audit: Hotels.com

Last week I used Hotels.com to book a room. No account was created, I just transacted and that was it. Or so I thought. When the subsequent sends starting coming in, instead of my usual opt out, I decided to wait. Seven days later, let’s take stock.

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Fan Club


We refreshed our Refer a Friend campaign and integrated Amp to simplify the CX which helped boost our customer acquisition by 304% within the first 6 months.

HAYDEN RUAWAI
HEAD OF CUSTOMER MARKETING, AMAYSIM

Cinder enabled us to revalidate a large number of false bounces classified by Bigpond. This lead to an immediate increase in traffic and sales prior to the holiday training period. Their approach and professionalism during this stressful period was fantastic and I would highly recommend them.

EFE YAMAN
PROGRAM MANAGER, TECHNOLOGY, CUDO

Deals Direct Testimonial

Deals Direct collaborated with the team at Cinder for over a year to better understand our data, particularly around customer behaviour and purchasing patterns. The depth of analytical experience, useful and pragmatic suggestions together with a total commitment to our business goals make Cinder an invaluable agency partner to the Deals Direct Group.

LINDA BARRETT
CMO, DealsDirect.com.au

CINDERLABS

MARKETING CLOUD PLATFORMS WE’VE BUILT
RIGHT HERE IN SYDNEY, AUSTRALIA


Amp

Amp is an easy to use refer-a-friend tool.

Through easy to use cloud based software, campaigns can be created, monitored, optimised and finally reported on. The effectiveness of word of mouth marketing proves a company’s current customers can be one of the most effective sales tools available. With Amp, they have the power to be heard.
Mobius

Mobius powers data acquisition via SMS, QR Code or NFC giving your customers a range of channels to opt into your marketing programs, promotions or competitions.

Whenever your customer enters your store, reads your print catalogue or sees your newspaper advertisement, Mobius is there to enable immediate and targeted customer data acquisition and brand interaction.

THE CINDER FAMILY


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Cinder Agency

Commercial Suite C4
57 Rothschild Avenue
Rosebery, NSW 2018
+61 (0)2 8006 2996
info@cinderagency.com

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