Hello we're Cinder

We live at the crossroads of marketing and technology.

As a specialist agency we focus on enabling your marketing strategy. We help you better engage with your customers by providing digital and technical marketing expertise that delivers measurable results.

Partner of the Year

Cinder named Salesforce Marketing Cloud’s APAC Partner of the Year 2014.

 
 

Getting ready to take the leap?

A new enterprise software system is a big decision – we’re here to help.

See our process

Let your customers sell your brand

Amp enables companies to leverage word of mouth referrals from existing customers to drive new customer business. Find out how to Amplify your brand now.

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WHAT WE DO


Marketing Platform Implementations

Technical Integrations

Digital & Marketing Consulting

Digital Platform Selection

Customer Lifecycle Marketing

Platform Training

WE KNOW THE MARKETING CLOUD

We have over 15 years experience implementing and optimising marketing cloud platforms for some of Australia’s greatest brands.

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AN INTEGRATED
VISION

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ROI
FOCUSED

CUSTOM
INTEGRATIONS

A MULTI-CHANNEL
APPROACH

CINDERLABS

MARKETING CLOUD PLATFORMS WE’VE BUILT
RIGHT HERE IN SYDNEY, AUSTRALIA


Amp

Amp is an easy to use refer-a-friend tool. Through easy to use cloud based software, campaigns can be created, monitored, optimised and finally reported on. The effectiveness of word of mouth marketing proves a company’s current customers can be one of the most effective sales tools available. With Amp, they have the power to be heard.

Mobius

Mobius powers data acquisition via SMS, QR Code or NFC giving your customers a range of channels to opt into your marketing programs, promotions or competitions. Whenever your customer enters your store, reads your print catalogue or sees your newspaper advertisement, Mobius is there to enable immediate and targeted customer data acquisition and brand interaction.

Cinder is proud to be the AU/NZ region’s exclusive AgilOne partner.

All customer data in one place

AgilOne will collect customer data from all channels (online and offline), clean and deduplicate the data then link it to a single customer ID.

Customer analytics

Easily segment your customers and view predictive analytics such as likelihood to buy, likelihood to unsubscribe and predicted lifetime value.

Personalized Marketing Campaigns

Real-time customer insights and predictions at all customer touch points make it easy to deliver consistent, personalised marketing campaigns across multiple channels.

Because… Thought Leadership

Trading places

We appreciate a good email lifecycle here at Cinder; “acquire, onboard, engage, retain” might as well be our tagline. However before we all get too email lifecycle myopic, let’s not forget that these are communications. We’re talking to real people, and they don’t want to be retained, they just want timely, relevant emails.

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Email assumptions

Email marketing has been around for a while now, almost 20 years (to be generous). Sure ESPs have changed, and we can do fancier things now like send animations, but the nuts and bolts are still largely the same (the big exception being mobile). What are some assumptions we make about what an email needs to have, and are they legitimate?

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Home for the holidays

Working in digital it’s easy to find yourself in a bit of a bubble. Indeed, some might say we speak another language entirely. With the holiday season rapidly approaching, here’s a bit of a dictionary to assist with translation should you should you find yourself asked “What is it you do again?” while peeling prawns with Uncle Jim.

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THE CINDER FAMILY


PARTNERS WE LOVE


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Cinder Agency

Commercial Suite C4
57 Rothschild Avenue
Rosebery, NSW 2018
+61 (0)2 8006 2996
info@cinderagency.com

Get in touch

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Cinder Agency HQ